Final Reflections of Past Posts… New Direction?

Hello everyone I’m back again, I would like to apologize for the long wait between my last post and today’s post I will be back to my regular posting schedule starting this week.  In this final assignment I reflected upon all of my thoughts this semester and what I have personally learned about social media and its power to influence both business and social life alike. Personally I would like to think my perception of social media has changed.  I now use Twitter, Pinterest, Instagram, Google ++, Skype and of course WordPress.  Each tool I have listed contributes to increasing my digital footprint.  As usual you can find the criteria for this assignment at the SMET loyalist website here is a link http://smetloyalist.wordpress.com/.

Social media has become a great part of how society communicates today.  Using the proper combination of tools could make or break you both as a  business, and as an individual if  some degree of discretion isn’t followed when posting content.  During this semester in the  SMET course our class has been given examples of how social media has been used poorly, and how social media has been used correctly.  Examples of poor usage manly consisted of how Twitter and Facebook can quickly backfire if you are not careful about what is posted, and or know about all the rules/ guidelines of your workplace regarding social media.  With Twitter I have discovered just how fast things can go south during Obama’s campaign in 2008 a member of Kitchen aid’s Twitter team posted “Obamas gma even knew it was going 2 b bad! ‘She died 3 days b4 he became president’. #nbcpolitics,” @KitchenAidUSA posted to 24,000 followers before quickly deleting the tweet you can find out more about this here http://mashable.com/2012/10/03/kitchen-aid-obama-dead-grandma/.  Some of you may think how could Facebook go south especially if you lock it down right? well although you can lock Facebook you are not entirely safe recently we have learned about a teacher from Barrow County Georgia who has lost her job over some pictures she posted on her Facebook taken while she was on her vacation in Europe with beer in her hand another co-worker found these pictures and took them to the principle needless to say she lost her job over the simple issue of what was done during her spare time.  This teacher argued she had no idea what the guidelines were and feels cheated and is currently attempting to get her job back,  check this story out here http://www.alan.com/2011/02/08/high-school-teacher-loses-job-because-of-facebook-picture-holding-beer-and-wine/.

Social media is not all doom and gloom.  If used properly social media could become free Public relations, add space, and customer interactions.  Over the course of our time in SMET our professor has been in the process of teaching us the do’s and do not’s, and the steps necessary to become more professional with our social media outreach.  The first step taken was starting this blog.  At first writing this blog was difficult but as we progressed throughout the semester it became easier to speak my mind via the internet without worry.  Each classmate has a blog of their own and each classmate went into this course with a different level of knowledge.  I would like to think after this semester we have gained a fresh perspective of social media and will take things more serious, I hope the others will continue to blog it has been enjoyable ready their posts.  Step two in our professors plan was for each of us to make a twitter account if we did not already have an existing account.  I think this was a great plan because Twitter has become a quick and easy way to organize group meetings and check up on friends when time is pressed.  Twitter game in three steps for us over the course of the semester the first was just to create a twitter account and participate in weekly SMET chats giving feedback on what we have learned and sometimes how it was applied depending on the questions she would ask.  Step two for Twitter was very simple but still just as important we were asked to add a professional bio for our followers.  Finally the third step was simple link Twitter to our WordPress blogs this three part step process allows for the potential of more interaction over time.  Twitter has been a great tool for connecting with fellow classmates, as well as the professor, when ever we had quick questions to ask she would get back to us within a couple hours of the initial tweet which was great.  I have enjoyed writing this blog and will continue to do so into the future.

A tool I have not posted about to date and is equally as important is Skype.  Skype is a free internet based calling service that allows you to get in touch with anyone you may be interested in talking with all over the world, provided they also use Skype.  Skype is no longer a free service if the person you call is using a cell number.  With Skype there are endless possibilities for business potential using the internet, especially for the small fish in the sea.  Your probably wondering how Skype applies to anything I have been saying thus far, well here’s how Skype allows the user to take pictures of the contact they are conversing with  and even goes as far as shared screens should both users mutually agree and accept the invite. So even something like Skype you still have to remain cautious because there is still the potential for others to do you harm not to mention everything you do on the internet stays on the internet for someone else to view elsewhere.

Since starting this course my prospective of social media has changed for the better.  When posting my content I have become more professional and have locked down my Facebook page to show other users only what I want them to see not embarrassing party pictures.  Before learning about the controversial topic of social media to the degree we have in class my view of it all was  limited and all of my profiles on the various platforms I used were completely open to the public for the most part.

With all of that said I would like to thank every0ne for following my class blog.  In the future I will continue to post on my blog page and I look forward to seeing what social media has to offer me with this new found respect and prospective I have gained.  I will be posting next week with a newer style/ format I encourage everyone to check it out and let me know what your thoughts are.  It was a pleasure to be a part of this class and I have no doubts in my mind that the information gained here will be used in a positive way to impact the future.

I look forward to keeping you all posted hope you have a great weekend!

Chapters Indigo Books and Facebook

Hello again, this class just keeps becoming more and more exciting with every passing day. This week in our  classes we talked about Facebook and how much it has grown in the past few years it has recently  reached  a billion registered  users.I don’t know about you but that is one crazy number! , back in 2007  joining Facebook I never would have guessed the number of users registered would even come close to 1 billion. Facebook has transformed tremendously over the past few years. I’m excited to see what they will come up with next!. This week I have given a great deal of thought on how Facebook could be effectively used within a business environment and have come across the Chapters Indigo Books Facebook page; Chapters  happens to be one of my favorite places to shop. naturally i was happy to see they were utilizing Facebook.

Chapters has an amazing layout for their Facebook page featuring the Chapters Indigo logo as one of the first things you see. within the page there are many different things to pay attention to so let me start by introducing the first feature that caught my eye. They have a neatly laid out photo section, where they have a collaboration of different events such as the arrival of The Casual Vacancy, advertising for free children’s gift wrapping  within stores, they have photos of different promotional items being displayed celebrating 300,000 likes on Facebook,  also promoting  the e-reader evolved. I think this is great from a customer stand point even for myself the photos keep me coming back and constantly checking for new information or promotional events, and those are just the main ones of interest for myself I would encourage anyone using Facebook to check this out.

Moving on the next feature I would like to turn your attention to would have to be the Indigo Fall section of their Facebook page here they have a very visual presentation of different ideas. At the top right hand corner they have Books, Home, Gift ideas, and Toys; this part of the site is very basic however is still a necessary component to making the Facebook page  user friendly. Looking down the page we have Pinterest where they have posted various images of food, and books offered as well as recipes for anyone following them to look at or pin to their own Pinterest account thus giving more exposure to the Indigo brand. Clicking on any of the images provided within their Facebook page will take the customer to either their Pinterest page or directly to the companies main website where you can buy books. Going further down the page you will find on the left side they have a YouTube feed with a video of Indigo’s chef Kari making a tomato soup recipe. However if you look to the right of the page you will find a twitter shout box and below it a blog roll these are probably the most important components to the page they allow the customers to connect directly with the company  and give them feedback on how they are doing and what they can change within their online Facebook page;  Finally at the bottom of the page you will find a subscribe button which allows the customer to take the tweet box and blog roll to the next level by being emailed further details on exciting new and important information.

The next section i would like to turn your attention to is very brief however just as important as the prior section. They call it adopt a school this has the same format at the top Home, Books, Toys, and Gift Ideas. Therefore I would like to bypass that and bring to your attention the importance of this section; they have made this a place on their page where a customer can buy an electronic gift card via the Internet and donate books to the school of choice. This may bring many more customers to their webpage just based on that fact alone there are many people myself included who love to give of themselves to improve others lives. To improve upon the feel of this webpage they have also included a YouTube video.

Finally they have the Indigo Ideas portion which is incredible. Indigo Ideas allows a customer to post an idea on how the company can improve the way they do business or the products they offer. This function keeps track of the thumbs up vs the thumbs down on an idea posted. This allows Indigo Books to look over Ideas and make a decision on them. Things they likely take into consideration are how realistic the idea is, and how many approvals vs disapproval’s the idea has received. I think this is both good for Indigo Books and its customers; the customers are able to voice their opinions directly, and Indigo books benefits from public perception.

I myself have been a long time customer at Chapters Indigo Books and can honestly say I have been pleased with them. I like the way they continue to set the bar high and exceed even their own expectations; If nothing else I would like to think this blog has helped others share my outlook on Indigo Books.  In conclusion I would like to say this Facebook page has been done vary well and is very beneficial to customers who look at it.

I look forward to keeping you posted everyone…hope your having a great long weekend!