Week 10 Social Media Plan

Hello fellow readers,  I’m back again and as usual we were given an assignment for this weeks class.  The task has a similar feel to the Petpawsitive assignment.  Our professor assigned a fictitious business called  Extreme Promotional Materials which in the scenario given is a service based business providing specialization in personalized logos and knickknacks, team jerseys, pens, and lettering’s.  EPM has been in business for 15 years and employs 20 people serving the small to medium sized businesses across south eastern Ontario. Keep in mind they are always looking to expand into bigger and better markets.

Introduction to EPM social media plan:

A social media plan could be beneficial for Extreme Promotional Materials to expand our network. Essentially a social media plan could help provide the necessary details to effectively determine the proper means or right tools for use. A social media plan could also be used as a road map or a guide for anyone to read and accomplish what it is you wish to get done. Below are more specific details of our social media plan.  This social media plan will take our company to the next level and it will certainly increase supply and demand, customer base, and sales.  Listed below are more specific details on how we wish to accomplish this.

Mission, Vision, and Goals for the Future:

Extreme Promotional Materials  will accept nothing less than to provide excellence for our customers. We will continue to strive to provide the best possible products across a social network of potential customers. Social media will connect us to many more customers resulting in an increase of sales and a larger client base thus leading to future growth.

–          Social media will serve as a connector to Global markets and assist in our future expansions.

–          More sports teams and businesses will know of us and what we do.

–          Social media will help the company to reach a new level of customer satisfaction and competition with our competitors.

Key Messages Sent Across:

We are a company that provides quality promotional uniforms and knickknacks for sports teams and small to medium sized businesses.  We specialize in team uniforms, lettering’s and logos.

–          At Extreme Promotional Materials the customer’s needs always come first.

–          Our uniform designs are unique and specific to the customers needs who ordered them.

–          Every product produced is one hundred percent custom made and tailored to the customers needs.

Target Audiences:

With social media the target we wish to acquire is much larger.  We hope to stretch our reach to larger businesses world wide and quite possibly to the major sports teams and networks.  Social media will help achieve this relatively quickly while still maintaining our current customer base.  Social media could very well assist in providing more convenient services to our existing customers.
Social Media Tools Used:

There are three tools I can see our business using clearly and effectively to accomplish our goal of expansion and they are as follows: Facebook, Twitter, and Instagram.  Below is a list of how each will benefit our company both in the long run and short term.  For each tool provided we would need to have a minimum team of two or three to oversee its day to day operations while staying on top of what the customers needs.

Facebook could be used as a communication portal between our customers directly to our company.  Facebook is known for commenting and posting new content but also has a feature known as timeline that could be handy for our future customers looking to do a little research into the products and services we provide, they would be able to look right back to the first day we owned the page.

Twitter would be our tool to get quick updates to any followers and potential customers keeping in mind customers like interactions not just broadcasting updates.  Our twitter page could link into the proposed Facebook page thus increasing the traffic back and forth between customers getting in the loop and customers already there that wish to provide us with feedback.

Instagram- Instagram could become very useful to draw new customers in while still having the ability to link to both Facebook and Twitter feeds as an ideal tool to complete the package. Instagram would be used solely as a showcase too and with the customers permission we could use our favorite or best quality products as an example by taking pictures of what we are doing with them and posting them there.  Customers would then be able to see an extensive view of what we are and what we stand for by example.

Social Media Engagement Strategy:

As stated above the three tools chosen for our business are Facebook, Twitter, and Instagram and each tool serves a unique purpose towards realizing our company’s long term goals.  Combined each of the three tools chosen would represent a powerhouse team for EPM.

Facebook is the ground zero that would bind our social media presence.  Its role is simple  as Facebook will be the communication hub between our company and its customers allowing them to post comments about what they think and any suggestions they may have for improvements.  Facebook and its timeline feature would prove especially useful when future customers want  more information about us and how others have thought about the quality of work we provide.  With timeline they can go back right to the very start and view our first post right up to the most recent one.  Facebook posts would be a daily monitoring of  any comments our customers may have.  Our target audience would be the older generation, and business owners.

Twitter is stage two for our social media plan. With Twitter our company will be able to broadcast company updates instantly and stay on top of what customers have to say good and bad in real time.  Keeping in mind customers love communication and although Facebook is our communication hub we will have to leave that line of communication open as well.  The way we accommodate this is simple we add our Facebook page as the website in our twitter account bio.  Twitter is a little different then Facebook to accommodate we will need to post almost hourly in order to keep up with users tweeting on twitter.  Twitter will become our own mini broadcast essentially sending out the necessary posts or tweets to generate interest, posting things such as events within the community, new product lines, company news in general, and re tweets of information supporting our company or what customers have said about it.  Target audience for Twitter is the younger generation and sports teams.

Thirdly Instagram completes the super team.  Instagram would become the primary showcase part of our products. Customers using this tool would gain access to all pictures we have taken to support our product.  Focusing only on visual our customers would gain insight to our day to day operations.  Instagram’s target audience is a bit of everyone and we will be looking into younger and older generations, the small, medium and large businesses, local, provincial and national sports teams and schools.  Instagram requires time and effort and  it cannot be just a once a week deal post for this tool to work.  We will have to post daily with newer and more exciting content.

In order for these tools to work for us they demand time and effort.  Once committed we will be setting a precedence and an expectation from our customers that we cannot ignore.  Consistency through these platforms is essential for the benefits to be enormous.

More Social Media Tools and Effective use of them

Hello everyone, I’m back again. This is my weekly class blog for week 7.   It’s hard to believe we are already done half  of our semester. This week we continued to learn about new platforms for social media and how they were used.  When I think business and social media, Facebook, YouTube, Twitter, and Email come to mind.  These facilitators are only a small piece of what can be used to achieve greatness. The topic at hand is simply to identify a fresh prospective on two or more social media tools that have not come into play yet for previous topics and talk about how they change the face of business.    As always you can find the topic we are given as well as the guidelines given at  http://smetloyalist.wordpress.com/.

Looking further into the world of social media and how it has helped business I can think of a few tools off hand that would help establish or assist in maintaining a professional image for your business. The first tool that comes to mind would have to be Pinterest. With Pinterest a user is exposed to more image based content which is a great thing because a huge portion of the people who surf the web would rather have a visual aspect to the content they are searching then simply reading it. Statistics show that 80% of the content within the website is content that has been repined to their user boards, which means essentially most of the content goes viral within Pinterest.  I could see where Pinterest could influence the brand names of businesses people purchase based on whats posted to the internet for common use eg. someone posts a cool recipe on the website and another user clicks this they are then forwarded the recipe.   I’m still just a new user in the Pinterest world but based on the statistics and how much I’ve heard / experienced within the website I would like to say this is great!  Here is a link to the website so you can check it out yourself  http://pinterest.com/.

Moving onward I would like to talk about Instagram. I am also new to this service since learning about it in this past week. When our professor introduced it to the class Instagram struck me as an amazing tool to connect with others and apply to business. Instagram is a purely mobile application, you cannot log on to it via a computer. Instagram allows the user to take pictures on their mobile devices and instantly share photos. I think this could be an asset to the businesses world wide no matter where they are situated.  For example this weekend while I was in Port Hope and watched the salmon run for those guides out there looking for hot spots it would have been an instantaneous advertisement had I been a guide service related business.  Businesses that use Instagram or are thinking about doing so are able to take pictures involving the product or service they are trying to sell/ support and share them with the public, in doing this no matter where they are, the company will still be able to keep the customer in the loop. Here is the link to Instagram’s website , they provide more info on their service and also a link to the app store to download the app http://instagram.com/. Being new to this app I can’t think of any examples of businesses using this app however in time I plan to explore and find out!

Lastly I would like to talk about LinkedIn , our Smet class briefly introduced LinkedIn earlier on in the semester. LinkedIn is the professional version of Facebook. Basically users create an online professional profile of themselves or their businesses and share it with other colleagues or professionals within the site. Basically a bio of your past work history and future aspirations along with a copy of your current resume are inputted into your profile and then shared with anyone of your choosing. Also being new to this my experience comes from  another class “Skills for Success” we covered LinkedIn as a component to our final culminating activity. I can see businesses using this to further themselves in today’s active social media world.  LinkedIn not only is great for developing an online professional network of people but it also keeps an online copy of your resume just in case something happens. A great example of what can be done with LinkedIn that comes to mind is the Loyalist College Career Center and Loyalist Student Alumni groups they have created a network with both past students and current students allowing them to help students or graduated past students reach their goals. Here are the links to their groups  http://www.linkedin.com/groups?gid=2429770&trk=myg_ugrp_ovr , http://www.linkedin.com/groups?gid=3540998&trk=myg_ugrp_ovr.

As always It has been a pleasure to keep you posted. Social media is very influential and can make or break anyone using it so be careful about what you post out there, you never know who could be reading it. I still consider myself a social media newbie and have lots to learn. However each of these tools I have mentioned above have  qualities that can be used to enhance a business. One of these alone could change the way you do business and combining them would create a powerhouse in itself.  In conclusion, I need to reaffirm  social media is growing and changes everyday.   If you are not into it already you are almost too far behind.  Old schooled business people may be in jeopardy.  Word of mouth is still important but is evolving constantly in the form of social media.

Hope everyone is having a great weekend as always looking forward to keeping you posted 🙂