Analytic tools

hello again, I cant believe this week marks week eleven in the course. Time flies when one is having fun!  This week in class we covered analytic tools both free and paid for, we also discussed how each could be used to benefit businesses.  For this weeks assignment we have been given the task of researching three different analytic tools either free or paid for and provide as much details as humanly possible for each of the three tools we have chosen. As usual you may find the criteria here at http://smetloyalist.wordpress.com/.

Here we go for starters I would like to say just how awesome the tools really are, when doing my research I stumbled upon a website http://webdesignledger.com/tools/10-useful-website-analytics-tools which had ten useful analytic tools, however I will only only be talking about one tool within this website feel free to check it out. Looking at the three choice topics I think WordPress stats is a great place to start. With WordPress stats one is able to view webpage activity. you can view daily, weekly, and monthly data on what has been posted.  More specifically you can see things like number of views, trending posts, country of the visitors, top clicks(outbound links on your site), most popular tags used, who is referring your site on their own site,  comments can be viewed , and finally you can see  basic stats such as number of posts, tags, followers, comments,  and categories.  I could see this being very useful for a business to capture the demographic they are attempting to broadcast to and also view which demographics are actually viewing the page. WordPress may not be the best tool out there but is most certainly one of the best free ones in my opinion.

Google Analytics was interesting to learn about in class.  Much like WordPress you can view trending topics, people viewing your page, outbound links, etc. However Google Analytics takes things one step further.  You can view more detailed information such as total visits, unique visits, page views,  number of page visits, average time on site, bounce rate (people landing on your site vs how many stay, keep in mind if you have anything below forty percent you should be happy) percentage of new visits, etc. What I like about this service is Google Analytics offers the ability for the user to see every post every displayed on site and all the information that goes with the day it was posted, with Google Analytics you can pick and choose a range of days you wish to view.  You can view each component to a demographic starting with location, language viewed, user behaviors (who is coming back and who is new), you can also view browser information, or user frequency, how many people have accessed your site via a phone and what type of phone was used (that’s so cool!).

A new feature they have recently added to  Google Analytics allows the user to see where the user was what page they landed on , and what they did afterwords (lists the drop off rate which is the number of users who landed and just left). You can also view the website traffic behavior in three categories search eg. Google, Yahoo, Bing referral (which is when others link your site or talk about it elsewhere , and direct traffic which are the people directly typing the url within the browser to find your site.  This is really cool and is very beneficial to all businesses that would use it. These stats would simply inform companies that use it which areas of their web presence need work and who is actually viewing their site (so basically this tool would provide you the necessary information to success on the internet.)  Google Analytics only has one downfall they close off at midnight so the stats given aren’t always accurate.  With that being said  Google Analytics would stand to be the logical choice.  Here is a YouTube video someone has made as a walk through for Google Analytics hope you enjoy. youtube=http://www.youtube.com/watch?v=XZDUWd_ezcI

I have saved the best for last , remember the website I referred to earlier well this was one of the tools on that website it is called Clicky.  Realistically speaking Clicky does everything Google Analytics does a little better.  Clicky has the same format as Google Analytics only more user friendly.  Clicky takes advantage of the ability to provide real time data, and is the most useful tool of the three I have chosen to talk about. Why would real time data be relevant? the answer is simple businesses would become able to access any data desired at a preferred time. Like Google Analytics Clicky also allows for data transfer if the need arises, this is handy when dealing with clients on a social media bases for example because the clients would want to constantly know which demographics are viewing their content posted and how long they are there, also if they are coming back.

Looking back on this assignment I have learned a great deal about analytic tools and how practical they are in a business use.  Each tool I have talked about here can be  used in similar ways to gather the much needed demographic data applying to businesses.  As I mentioned earlier Clicky is the best of the three simply because it offers real time data as opposed to static data collected at certain times during the day.  Analytic tools are important when researching a particular field of interest or deciding which demographic to focus on when posting content businesses could benefit from using analytic tools in the sense of discovering the different types of customers viewing their content and what these individual users were viewing by monitoring the bounce rates and average time on site a business could then learn which areas work and which don’t then implement a strategy working on changing the weaker areas for the better .

I hope this was as interesting to you as it was for me and I look forward to keeping you posted hope your weekend was a good one.

Advertisements