This week our professor has given us the task of doing a little research within websites designed on the concept of keeping its viewers in the loop for whats new with social media. She supplied us with three social media links Mashable, Social Media Explorer, and TechCrunch. First on the list was Mashable where I came across a very interesting story on Facebook Addiction and how it is affecting our minds. You will hear my take on how this affects the business world and social media a bit later on. Secondly follows a story found on Social Media Explorer that isn’t nearly as exciting as the first however it also applies to Facebook, Twitter, and yes even Instagram. The last media link is TechCrunch and it was slightly more difficult to find an interesting story that supported my message. However, after looking into the website I was able to find something of interest – a story on the concept of Social Businesses.
Before beginning this assignment I would like to say in the past my idea of social media was different. Within the last couple years even most recently entering this SMET course social media has taken a turn for the better. The possibilities and opportunities social media offers to businesses are endless. There are so many different aspects of social media in which businesses can use social media for growth and expansions. For instance a couple of the tools I prefer to use are Twitter, Facebook, and Instagram for branding, content sharing and customer engagement within a social business network.
I know you are curious about the Facebook story, so as promised here it is. Many people feel that Facebook is addictive but just what makes it so addictive? The answer is simple… most people that have Facebook check constantly for updates and notifications. According to the article found most people are addicted to Facebook for the feeling of connection with other people and their opinions shared via commenting on content shared. When on Facebook users are constantly commenting on status updates and sharing links , videos, and photos. Each comment recharges this addiction and stimulates conversation with others. However, this is not necessarily a good thing as the article goes on to mention since 2o00 our attention spans have decreased by at least 40%. This article indicates that Facebook also directly influences social behavior and has stated internet addicts have 10- 2o% smaller brain area responsible for speech, motor control, and memory, etc.
Businesses may benefit from this in the sense of advertisements being viewed as well as face time out in the world via cyberspace. This addiction to Facebook and other social media tools can serve as a portal for businesses to communicate with potential customers without directly involving them via poll questions, videos, and pictures shared. Word of mouth is very powerful and is seen on a daily basis throughout cyberspace. The article is an interesting read and here is the authors name and a link so that you can take a look for yourself. Best Masters in Psychology were responsible for the info graphic used here is a direct link http://mashable.com/2012/11/03/facebook-addiction/.
Moving onward the second story involves three major tools Twitter, Facebook, and Instagram. This article was titled Adding Photo Filters Doesn’t Mean That Twitter Will Cancel Out Instagram. It suggests Twitter is making a move to try and steal some of Instagram’s thunder by adding a photo filter much like Facebook and Instagram already have been using. Twitter is good for what it already does as suggested in some of the comments made by the readers. Photos will likely become lost in the constant content feed within Twitter unless Twitter develops an app that works well with Photos. What Twitter does will not impact Instagram directly. Instagram’s domain is with graphics and photos and the well established community within cyber space will likely not budge.
In business Twitter can be used as a means of putting information out there quickly and gathering feed back from both potential and returning clients. Instagram has a similar affect in business however it takes on a different approach. Instagram is image based so companies are able to send out various images of their products and services just as quickly and usually effectively as well. I’m not sure if I read this article the way it was meant to be read however it is my understanding that Twitter is making a move to become even bigger and more like Instagram. This impacts social media vastly if these two platforms were to come together and develop something newer and more exciting that would be huge. Just as I have provided before here is the author and a link to this article so you may check it out yourself and see if you agree or disagree. Drew Olanoff was the author and here is a direct link as promised http://techcrunch.com/2012/11/02/adding-photo-filters-doesnt-mean-that-twitter-will-cancel-out-instagram/
The concept of social business has been around for a long time. My definition of social business and my parent’s definition may vary because of a generation gap. There are still people out there struggling to keep up who have not been raised in a computer world. My idea of social businesses is to completely and fully utilize any and all social media tools to reach out to customers and influence the way they will do business. Where my parents definition of social business may be something along the lines of becoming involved in the community and giving back to their fellow man. They believe in social media and what it can do but are still comfortable in doing face to face business the old fashioned way. There are many challenges faced when using a social business model and employees may be using it inappropriately. Know your role! Communication may become jumbled and company procedures may be non existent or very limited, etc. Staying up on the latest changes in technology is vital. Being aware of policies and procedures and implementing them properly is critical. Paying attention to global changes and being able to effect change if necessary is so important. Andrea Cook was the author of the article and here is a direct link to the article itself http://www.socialmediaexplorer.com/social-media-marketing/todays-social-business-infographic/ hope you enjoy reading this as much as i did.
Businesses would benefit in training sessions for their employees that would ensure proper usage of the tools within these media platforms. I can see a tremendous growth potential within any organization. Policies and procedures are very important when implementing tools like these moving forward. Posts would have to be current and inviting and offerings would have to be precise in marketing. The last thing anyone wants is the customer confused and going somewhere else.
In conclusion I personally am more open minded about using all of the platforms available. I can see that if Twitter and Instagram were to come together I would feel more confident in reaching out to my client base. If I were in business today I would need to get everything out as soon as possible to stay ahead of my competition. Facebook can already provide any business most of the tools they would need for exposure. The only problem I see is that I might get lost within a category searched there because so many people use it. I want to use everything available to me within all of the platforms because I want to stand out where I can to succeed.
As usual I look forward to keeping you posted and can’t wait to get started on the next new and exciting topic